You enjoyed Bill’s first book, MERGE, on how to simplify the complex sale. Now MERGE 2.0 reveals new strategies to pinpoint how prospects buy. It’s packed with even more valuable, actionable, and page-turning intel. If you’re a B2B Sales Leader or member of a sales team, MERGE 2.0 is a must-have in your business library.

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Enjoyed, learned and remembered lost skills from reading MERGE 2.0. Yesterday I approached two prospects with whom I had worked a few years ago, but no sales transpired. I used the recommended approach of exploring and asking a few questions in the email. One prospect responded within minutes and we have set a conference call for early September. My book is dogged eared with lots of notes – a sign of a good read.”

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