How much does it cost you to acquire new customer/clients?
The answer to that question is it costs between 4 and 10 times more to acquire a new customer than it does to keep an existing one. Some sources say the cost of acquiring a new customer is over 30 times that of keeping an existing one. A key element in the cost is probably the industry or market sector your customers are in.
Run your numbers through our calculator and see what your cost are.
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