For Professional Consultants & Financial Advisors: Bill’s Top 7 Email Bloopers

For Professional Consultants & Financial Advisors: Bill’s Top 7 Email Bloopers

Sending email this week while on vacation, I realized how many mistakes many of us make when using email as a marketing tool. Humbly, I offer my unscientific Top 7 Email Bloopers to avoid in email, as I’m learning to do in mine. Hope it’s helpful. 1. Limp Lists When building your email list, add only those who actually want on it. I’m on…

E-Mail, Schmee-Mail . . . Who Cares?

You do. Hands down, email marketing campaigns rank in the top three most cost-effective ways to reach B2B prospects, right behind pay-per-click campaigns and online display ads. For every one dollar you spend, email marketing returns an average $44.25, calculates the Direct Marketers Association. Say again? Are you overlooking this Seal Six tactic in your marketing arsenal because you believe it’s too much trouble?…

The Cap & Gown in Educational Marketing

If you don’t stand out in the crowd, others will. With hundreds of thousands of advisors competing in financial and professional services, making yourself standout is no small feat. The lawyer who specializes in estate planning and trusts, or the employee benefits consultant whose talent moves clients through mergers and acquisitions, they can stand on the shoulders of others . . . because they…

Telling Your Story Digitally

Back in the day, symbols of business-to-business (B2B) selling were charmingly simple. The sales process kicked into gear with a cold call appointment or referral from someone who knew someone who knew an executive. The players got together where they could to brainstorm on well-doodled cocktail napkins over three-martini lunches, or 18th hole handshakes, then exchanged foot high show-and-tell business proposals stuffed with specs,…

Copyright PleinAire Strategies, All Rights Reserved

Please accept our free offer for the entire 14-module MERGE 2.0 Sales Training Course (Retail value $495) for the next 60 days.

Use promo code free2020

Register for Free Now