Your Not-So-Secret Sales Weapon — An Advisory Board

What if you could increase revenues by 87 percent, increase EBITDA by 81 percent, triple sales, and double productivity in three years? “Impossible,” you say.   Uh, not so fast, my friends. Lodestone Global Private Company Board Survey, along with other reports, claim these outcomes are likely by adding an independent Board of Directors. “Private companies can drive this type of performance through the strategic…

How to Conquer the FUD Factor

Do you believe it’s not what you sell, but how you sell that makes the difference? I do.  For years, I’ve operated in a very competitive industry with just a handful of providers servicing a limited number of large buyers. Little differentiation existed between me and my competitors. And what differentiation there was I built around our sales process and how we approached and…

The Sounds of Silence — Where in the World is My Prospect?

You finally reached your ideal prospect. Took a lot of emails and phone calls. But you landed his attention. The call went well. He was engaged, answered questions, and was receptive to a proposal. Then, deafening silence. Ever happen to you? Of course, it has. Anyone in professional sales has experienced the great-prospect-brush-off. What is going on here? Most salespeople conclude their proposal was…

Obvious Need vs. Real Problem: Can You Find the Difference?

How do you fight commoditization? B2B selling is now rife with sameness, despite your belief that your products or services are unique. Practically every company I meet makes this dangerous assumption. From the buyer’s standpoint, one online search can produce the measure of knowledge he or she may need to make a preliminary decision on a product or service. They also require fewer interactions…

Did B2B Relationship Selling Die?

Did anyone read the obit? In talking with sales and marketing experts, I sense many believe the internet and its constant flow of information put relationships in B2B selling on a death watch. Selling is different now with social media. How people buy has changed dramatically, leaving the need for relationships in the dust. Don’t believe it. You will never close large B2B opportunities…

Grow Revenue: Find Your Reps’ Inner Pilot

Few would dispute the value of a flight simulator. Pilots train and stay current within flight simulators by regularly re-enacting and mastering flight scenarios like bird strikes, engine loss, severe turbulence and simulated crashes. Simulator training is an integral part of pilot training and professional development, and of research studies to adapt aircraft design to human capabilities and limitations. It is unthinkable for a…

How CEOs Know the Unknowable

As a former CEO of three companies, I kept one eye fixed on my sales leaders. I needed a steady flow of new sales, the lifeblood of every business. If they hit persistent slumps, everyone and everything was affected. And I was responsible. As a lifelong salesperson, I knew that effort equaled outcome. To reach outstanding outcomes, I had to ask myself hard questions…

5 Reasons Your Sales Team Underperforms

And What You Can Do About It When your sales team underperforms, you miss sleep worrying about the solution. If the numbers look bad, you look bad, and everyone loses. I spoke with five sales leaders at a recent training session who faced this sleep-depriving dilemma. I wanted to know why their people missed quotas and what they planned to do about it? Case…

Trust Your Instincts? Not So Fast.

I loved baseball as a kid. Years ago, when my wife and I became friends with Don Drysdale and Annie Meyers, all my memories of watching those heart-pounding games came back. Don introduced me to Hall of Fame stars. Ernie Banks was one. “Mr. Cub” and I, and his twin, boys became lifelong friends. At one point, Ernie came to work for one of…

Data Analytics Trump Gut Instincts in Hiring, Training and Managing Salespeople

In 2017, Dustin Johnson became the number one professional golfer in the world. Like the sales profession, the PGA Tour is a highly competitive business. Players work closely with coaches, nutritionists, psychologists, trainers in the gym, and data analytics to continually perfect their game. Go to a PGA event and you’ll see a line of semi-trucks armed with machine shops to customize player’s equipment…

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